A Website without Email Marketing Is Like a House with No Roof

Image by Annie Spratt on Unsplash

I had a difficult conversation again last week with an online retailer who was struggling with the high acquisition costs of selling via online marketplaces (eBay, Amazon, etc.) but not putting the time and effort into his own site because it hadn’t generated enough sales.

He’d given up on expensive paid search marketing, could never find the time to…