A Website without Email Marketing Is Like a House with No Roof

John W Hayes
3 min readSep 17, 2018
Image by Annie Spratt on Unsplash

I had a difficult conversation again last week with an online retailer who was struggling with the high acquisition costs of selling via online marketplaces (eBay, Amazon, etc.) but not putting the time and effort into his own site because it hadn’t generated enough sales.

He’d given up on expensive paid search marketing, could never find the time to…

John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5