John W HayesMarketing Nightmares: 5 Common Fears and FixesIn the spirit of Halloween, let’s talk about what really spooks us marketers.2d ago2d ago
John W HayesHow Much Is Too Much on LinkedIn?LinkedIn suggests posting at least once a week. However, some of the biggest influencers on the platform are doing much more than that. So…Oct 23Oct 23
John W HayesWhat Motivates Me As A Writer and Author?As a freelance writer and author, I’m motivated by three things:Oct 22Oct 22
John W HayesHow To Optimise Your Visibility on LinkedInA couple of people have mentioned to me this week that they’ve been seeing a lot more of my posts on LinkedIn recently. Don’t you just love…Oct 18Oct 18
John W HayesHow Much Does Your “Free” Marketing Content Actually Cost Your Business?How much does it cost your business to create expert-led marketing content in-house? I’ll give you a clue — it’s much more than you think.Sep 8Sep 8
John W HayesDo You Have a Content Marketing Problem?Good marketing content should always strive to solve a particular problem.Aug 28Aug 28
John W HayesBuilding a Personal Brand and Investing in Human ConnectionsIt’s perhaps ironic that in an age dominated by digital technology, social media and artificial intelligence, human connections always…Aug 26Aug 26
John W HayesWhat is Marketing Automation?In the inaugural episode of Becoming THE Expert’s Marketing Monologues Podcast, I explore the world of Marketing Automation and test-drive…Jul 31Jul 31
John W HayesWho Attends My Content Marketing Bootcamp Training Events in Gibraltar?There’s no quick answer to this question. While I target these events at marketers and business owners, my attendees come from a wide range…Jul 17Jul 17
John W HayesWhy I Always Come Back to GibraltarI’m very lucky. My work has taken me all over the world. I’ve met some amazing people and worked with some amazing brands across Europe…Jul 12Jul 12