Photo by Brett Jordan on Unsplash

If you spend any time on social media where entrepreneurs hang out, you’ll be more than familiar with the cult of failure. In a move to destigmatize failure, we’re told to actually embrace failure and even learn how to fail fast.

There is, of course, a sound business case for learning how to fail fast. By failing fast, you are actually testing new ideas and processes and learning how to optimize and succeed. Perhaps we need to re-brand failure because, in my mind, testing never fails when you learn from the experience.

Of course, failing is much easier when you…

I gave up working the nine-to-five many years ago. When you work for an international client base, you give up losing sleep over losing sleep pretty quickly.

Midnight Zoom meetings with clients on the west coast of the United States are no big deal for this UK-based content marketer. I’ll go above and beyond the call of duty for all of my clients just to keep them happy. However, there is one client that I regularly let down — me.

As a creative marketer with his finger on the pulse of the content marketing and publishing industries, I have more ideas than I know what to do with. …

Heading towards Lincoln

Sometimes you don’t appreciate what’s on your own doorstep until you are forced to take a closer look. In many ways, the Covid-19 pandemic has made me realize how lucky I am to have so many great bike routes so close to home. More often than not, these routes are hidden in plain sight.

While I’m all about embracing the adventure of long-distance bike rides, I’ve never really been any good at reading maps. This is perhaps just one of the many reasons why I love cycling in the Algarve. I’ve always reasoned that if you’re cycling from Vila Real…

The Portugal Pie Eaters had a lot of big plans for 2020. You won’t be surprised to hear when I say — all of them were all cancelled. Looking to the future, well, for the time being, at least, it’s hard to be optimistic about 2021. But make no mistake, we’ll be back, riding further and harder (but probably not faster — well, we’re not getting any younger) than ever. To paraphrase the late, great Dame Vera Lynn, “Don’t know where, don’t know when”, but we will be back.

So it’s been a while since I last sat down and…

Disruptive Design
Disruptive Design

A picture is worth a thousand words — or so they say. As someone who earns a living from writing, my problem with that statement is that I’m a terrible graphic designer.

I’m not alone in this problem. Whenever I speak with fellow writers, they always tell me that they struggle to find suitable images to complement their written work. This is why we see countless blog posts furnished with the same stock images all over the web. …

Come and join the international celebration of everything email marketing

I’ll let you into a little secret. There is no such thing as the International Month of Email Marketing. I’ve just made it up. However, just because the celebration is so obviously fake news, it doesn’t mean that all email marketers shouldn’t celebrate it.

January is the perfect month to celebrate everything about email marketing. It represents a time when we can finally take our collective feet off of the gas pedal and take stock of the madness of the busy Q4 sales season.

If you work in online retail, you probably haven’t had a moment to think since the…

Photo by Austin Distel on Unsplash

If content is king, surely it deserves to be written by a true thought leader? Sadly, in business, this isn’t always the case with numerous marketing organizations investing thousands of hours and countless pounds, dollars, and euros into content that doesn’t quite hit the mark or, worse still, perhaps not investing in content at all.

This detailed article has been written for anyone responsible for either creating or commissioning marketing content that is to be distributed via your corporate blog, email marketing campaigns, or social media activities.

So — what are we trying to do here?

Well, generally, at this…

Pantomime is a family Christmas tradition that many of us in the UK will sadly miss out on this year.

To keep the spirit of panto alive this season, we asked R&D Publishing author Lowri Madoc to share some of her memories of growing up in the theatre as the daughter of the “principal boy” at this most wonderful time of the year.

Panto Fun…

Christmas 1981 was a good one. Although they were all pretty good, spent the same, fun way. I would go to work with mum every day, backstage in one of the glorious, major provincial theatres of the…

John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile:

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