Disruptive Design
Disruptive Design

A picture is worth a thousand words — or so they say. As someone who earns a living from writing, my problem with that statement is that I’m a terrible graphic designer.

I’m not alone in this problem. Whenever I speak with fellow writers, they always tell me that they struggle to find suitable images to complement their written work. This is why we see countless blog posts furnished with the same stock images all over the web. …

Come and join the international celebration of everything email marketing

Image for post
Image for post

I’ll let you into a little secret. There is no such thing as the International Month of Email Marketing. I’ve just made it up. However, just because the celebration is so obviously fake news, it doesn’t mean that all email marketers shouldn’t celebrate it.

January is the perfect month to celebrate everything about email marketing. It represents a time when we can finally take our collective feet off of the gas pedal and take stock of the madness of the busy Q4 sales season.

If you work in online retail, you probably haven’t had a moment to think since the festive rush began all the way back in October with Halloween. The holidays might be the most profitable time of the year for many online retailers — but they are also bloody hard work. They are also incredibly expensive, with all those acquisition marketing costs going through the roof as you compete for sales. …

Image for post
Image for post
Photo by Austin Distel on Unsplash

If content is king, surely it deserves to be written by a true thought leader? Sadly, in business, this isn’t always the case with numerous marketing organizations investing thousands of hours and countless pounds, dollars, and euros into content that doesn’t quite hit the mark or, worse still, perhaps not investing in content at all.

This detailed article has been written for anyone responsible for either creating or commissioning marketing content that is to be distributed via your corporate blog, email marketing campaigns, or social media activities.

So — what are we trying to do here?

Well, generally, at this time of the year (I’m writing this in January 2021) I’m busy booking venues and selling tickets for my Content Marketing Boot Camp training events. I typically take these events on the road around the UK and Europe, occasionally much further afield, in the first half of the year. …

Image for post
Image for post

Pantomime is a family Christmas tradition that many of us in the UK will sadly miss out on this year.

To keep the spirit of panto alive this season, we asked R&D Publishing author Lowri Madoc to share some of her memories of growing up in the theatre as the daughter of the “principal boy” at this most wonderful time of the year.

Panto Fun…

Christmas 1981 was a good one. Although they were all pretty good, spent the same, fun way. I would go to work with mum every day, backstage in one of the glorious, major provincial theatres of the UK, usually a different one each year. Mum in Panto was an absolute given in our family’s calendar — a permanent fixture every year. It’s a time I loved and am so very grateful for. …

Most wannabe authors cannot handle the truth

Image for post
Image for post
Photo by Debby Hudson on Unsplash

A student on a Writing, Publishing, Marketing, and Selling Your First Book course I teach online recently asked me how quickly they could expect to earn $5,000 on the various eBook and Print on Demand publishing platforms I recommend working with.

Wow, there are so many unknown variables here, this was a question that was almost impossible to answer.

It was time for a “tough love” response because I doubted the motivation my student had for becoming an author was coming from the right place and I didn’t want my student to waste their time and money chasing false hopes.

Writing a book is difficult and despite countless online publishing gurus telling you otherwise, it’s not a quick route to fame and fortune and the dream of giving up the nine-to-five. …

Image for post
Image for post
Photo by Michael Longmire on Unsplash

Too many wantrepreneurs give up when their side hustle fails to make the kind of big-dollar returns promised by those social media business mavens who have apparently bottled the wealth-generating capabilities of the Internet. The fact is, there is gold in them there hills, but the guy standing in front of a private jet on Instagram is highly unlikely to show you where it is.

Success rarely comes in an instant. You’ve got to work at it and take your time to understand what it actually looks like.

Multiple Streams of Income

As an entrepreneur, I like to have multiple streams of income. I believe there is nothing worse than relying on a single big client to pay my bills. This is because, especially when you work in the tech sector, there is no such thing as certainty. Start-ups go bust every day and even when they skyrocket, acquisitions don’t always provide security. …

How many great books, songs, works of art, and other creative endeavors are going to be made during this period of isolation?

Image for post
Image for post

I’ve been incredibly lucky in my career as a writer. I’ve not only managed to earn a living from my craft for well over a decade, but I’ve also thoroughly enjoyed myself while doing it. How many of us can truly say that?

I believe great writing doesn’t happen in isolation. Writers need to get out there, meet people and experience life in their writing is going to have a pulse. You might think that writing is the perfect job for an introvert. That may be true for some writers but were Oscar Wilde, Ernest Hemmingway or Charles Bukowski introverts? …

A Guide for Shopify eCommerce Store Owners

Image for post
Image for post
Photo by Brooke Cagle on Unsplash

In the world of Shopify eCommerce, it can be really difficult to differentiate your online store from the competition. …

About

John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store