Heading towards Lincoln

Sometimes you don’t appreciate what’s on your own doorstep until you are forced to take a closer look. In many ways, the Covid-19 pandemic has made me realize how lucky I am to have so many great bike routes so close to home. More often than not, these routes are hidden in plain sight.

While I’m all about embracing the adventure of long-distance bike rides, I’ve never really been any good at reading maps. This is perhaps just one of the many reasons why I love cycling in the Algarve. I’ve always reasoned that if you’re cycling from Vila Real…

The Portugal Pie Eaters had a lot of big plans for 2020. You won’t be surprised to hear when I say — all of them were all cancelled. Looking to the future, well, for the time being, at least, it’s hard to be optimistic about 2021. But make no mistake, we’ll be back, riding further and harder (but probably not faster — well, we’re not getting any younger) than ever. To paraphrase the late, great Dame Vera Lynn, “Don’t know where, don’t know when”, but we will be back.

So it’s been a while since I last sat down and…

Disruptive Design
Disruptive Design

A picture is worth a thousand words — or so they say. As someone who earns a living from writing, my problem with that statement is that I’m a terrible graphic designer.

I’m not alone in this problem. Whenever I speak with fellow writers, they always tell me that they struggle to find suitable images to complement their written work. This is why we see countless blog posts furnished with the same stock images all over the web. …

Come and join the international celebration of everything email marketing

I’ll let you into a little secret. There is no such thing as the International Month of Email Marketing. I’ve just made it up. However, just because the celebration is so obviously fake news, it doesn’t mean that all email marketers shouldn’t celebrate it.

January is the perfect month to celebrate everything about email marketing. It represents a time when we can finally take our collective feet off of the gas pedal and take stock of the madness of the busy Q4 sales season.

If you work in online retail, you probably haven’t had a moment to think since the…

Photo by Austin Distel on Unsplash

If content is king, surely it deserves to be written by a true thought leader? Sadly, in business, this isn’t always the case with numerous marketing organizations investing thousands of hours and countless pounds, dollars, and euros into content that doesn’t quite hit the mark or, worse still, perhaps not investing in content at all.

This detailed article has been written for anyone responsible for either creating or commissioning marketing content that is to be distributed via your corporate blog, email marketing campaigns, or social media activities.

So — what are we trying to do here?

Well, generally, at this…

Pantomime is a family Christmas tradition that many of us in the UK will sadly miss out on this year.

To keep the spirit of panto alive this season, we asked R&D Publishing author Lowri Madoc to share some of her memories of growing up in the theatre as the daughter of the “principal boy” at this most wonderful time of the year.

Panto Fun…

Christmas 1981 was a good one. Although they were all pretty good, spent the same, fun way. I would go to work with mum every day, backstage in one of the glorious, major provincial theatres of the…

Most wannabe authors cannot handle the truth

Photo by Debby Hudson on Unsplash

A student on a Writing, Publishing, Marketing, and Selling Your First Book course I teach online recently asked me how quickly they could expect to earn $5,000 on the various eBook and Print on Demand publishing platforms I recommend working with.

Wow, there are so many unknown variables here, this was a question that was almost impossible to answer.

It was time for a “tough love” response because I doubted the motivation my student had for becoming an author was coming from the right place and I didn’t want my student to waste their time and money chasing false hopes.

Photo by Michael Longmire on Unsplash

Too many wantrepreneurs give up when their side hustle fails to make the kind of big-dollar returns promised by those social media business mavens who have apparently bottled the wealth-generating capabilities of the Internet. The fact is, there is gold in them there hills, but the guy standing in front of a private jet on Instagram is highly unlikely to show you where it is.

Success rarely comes in an instant. You’ve got to work at it and take your time to understand what it actually looks like.

Multiple Streams of Income

As an entrepreneur, I like to have multiple streams of income. I…

John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5

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