In the fast-paced world of business and entrepreneurship, getting media coverage can be a game-changer. Whether you’re a startup looking to gain exposure or an established company seeking to maintain relevance, securing press coverage is a powerful way to tell your story and connect with your target audience. While some…

In the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) has long been hailed as the golden key to unlocking online success. While there’s no denying the vital role SEO plays in content marketing, it is crucial to recognise that SEO is only one piece of the pie. Content…

Stop wasting your colleagues’ time by asking them to do your job In the perfect world, your in-house product experts are the best people to write your marketing content. But we don’t live in a perfect world. Your in-house product experts are: 💣 Too busy to write a consistent flow of useful and engaging content: This results in your content marketing efforts…

Online Content Marketing Training for Bloggers, Content Creators, Email Marketers and Marketing Copywriters — If content is king, surely it deserves to be written by a true thought leader? Sadly, in business, this isn’t always the case with numerous marketing organisations investing thousands of hours and countless pounds, dollars, and euros into content that doesn’t quite hit the mark or, worse still, perhaps not investing in content at all.

A recent Pothole Index, developed by eBay’s Car Parts & Accessories team, has unveiled Norwich as the city with the most dismal road conditions in the UK. …

Call it what you want, secondhand, pre-loved, or vintage clothing is big business these days. Big enough to justify the leading online marketplaces in the secondhand clothing market to spend nearly £100 million on advertising in the UK last year. This incredible investment, which includes TV, radio, print, social media…

According to media reports, TikTok’s online shopping service in the US is failing to attract sellers in significant numbers. Despite attracting hundreds of registrations from interested parties when it first launched in November 2022, it is suggested that fewer than 100 retailers are actively selling on the platform. TikTok Shop: The Opportunity On paper…

If your target market is the lucrative Gen Z demographic (18 to 25-year-old shoppers), TikTok Shopping should be high on your list of priorities for eCommerce channels to explore right now. …

You are not about to be replaced any time soon — Literally weeks after the world of academia, literature, journalism, and content marketing collectively soiled its pants about the threat ChatGPT posed to put us all out of work, a tool has been developed to identify AI-created content. Somewhat bizarrely, this new AI classifier for indicating AI-written text wasn’t invented by…