7 Lead Generation and Qualification Tricks of the Trade

“A group of people brainstorming over a laptop and sheets of paper” by Štefan Štefančík on Unsplash

Not all business leads are created equal. Some are pure gold. Others will waste your time and cost you money. Understanding how to separate the wheat from the chaff will help you become a more efficient marketer and help you and your sales team hit their targets and grow your business.

In the 20+ years I’ve worked in marketing, I’ve developed the following strategies…