How well do your colleagues understand the business they work for? Why not start the working day off right with the following questions:
- What do we do?
- Who do we serve?
- Why do they need us?
- Who are our competitors?
- Why are we better?
- How much does it cost?
OK, on the face of it these don’t appear to be very difficult questions but I challenge you to ask the person sitting next to you and see what kind of a response you get.
If anyone in a marketing or sales role (and that’s pretty much everybody in your organization) is unable to come up with a concise, understandable answer to any of the above questions — you’ve got a problem.
But you might have a bigger problem even if everyone is able to answer these questions.
What if everyone has a different answer to each of these questions? Moreover, what are the right answers?
In sales and marketing, we all like a bit of creativity but in this instance, there is no room for ambiguity. You need to get everyone in your business singing from the same hymn sheet or you’ll risk confusing your target audience and potentially damage your reputation as a cohesive, strategic and trustworthy organization.
Does your organization need to formalize a more concise response to these 6 questions?
This abridged post first appeared on the iContact Email Marketing Blog.