TALKING POINT: Should We Fear Artificial Intelligence (AI)?Artificial Intelligence (AI) 🤖 simply represents the latest step in a long history of disruptive technologies, a journey that began with…1d ago1d ago
Marketing Nightmares: 5 Common Fears and FixesIn the spirit of Halloween, let’s talk about what really spooks us marketers.Oct 30, 2024Oct 30, 2024
How Much Is Too Much on LinkedIn?LinkedIn suggests posting at least once a week. However, some of the biggest influencers on the platform are doing much more than that. So…Oct 23, 2024Oct 23, 2024
What Motivates Me As A Writer and Author?As a freelance writer and author, I’m motivated by three things:Oct 22, 2024Oct 22, 2024
How To Optimise Your Visibility on LinkedInA couple of people have mentioned to me this week that they’ve been seeing a lot more of my posts on LinkedIn recently. Don’t you just love…Oct 18, 2024Oct 18, 2024
How Much Does Your “Free” Marketing Content Actually Cost Your Business?How much does it cost your business to create expert-led marketing content in-house? I’ll give you a clue — it’s much more than you think.Sep 8, 2024Sep 8, 2024
Do You Have a Content Marketing Problem?Good marketing content should always strive to solve a particular problem.Aug 28, 2024Aug 28, 2024
Building a Personal Brand and Investing in Human ConnectionsIt’s perhaps ironic that in an age dominated by digital technology, social media and artificial intelligence, human connections always…Aug 26, 2024Aug 26, 2024
What is Marketing Automation?In the inaugural episode of Becoming THE Expert’s Marketing Monologues Podcast, I explore the world of Marketing Automation and test-drive…Jul 31, 2024Jul 31, 2024
Who Attends My Content Marketing Bootcamp Training Events in Gibraltar?There’s no quick answer to this question. While I target these events at marketers and business owners, my attendees come from a wide range…Jul 17, 20244Jul 17, 20244