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John W Hayes

Featured Book

Becoming the Expert: Enhancing Your Business Reputation Through Thought Leadership Marketing

Becoming the Expert: Enhancing Your Business Reputation Through Thought Leadership Marketing

Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur.

2013

Stories

TALKING POINT: Should We Fear Artificial Intelligence (AI)?

Artificial Intelligence (AI) 🤖 simply represents the latest step in a long history of disruptive technologies, a journey that began with…

Jan 13

TALKING POINT: Should We Fear Artificial Intelligence (AI)?

Jan 13

Marketing Nightmares: 5 Common Fears and Fixes

In the spirit of Halloween, let’s talk about what really spooks us marketers.

Oct 30, 2024

Marketing Nightmares: 5 Common Fears and Fixes

Oct 30, 2024

How Much Is Too Much on LinkedIn?

LinkedIn suggests posting at least once a week. However, some of the biggest influencers on the platform are doing much more than that. So…

Oct 23, 2024

How Much Is Too Much on LinkedIn?

Oct 23, 2024

What Motivates Me As A Writer and Author?

As a freelance writer and author, I’m motivated by three things:

Oct 22, 2024

What Motivates Me As A Writer and Author?

Oct 22, 2024

How To Optimise Your Visibility on LinkedIn

A couple of people have mentioned to me this week that they’ve been seeing a lot more of my posts on LinkedIn recently. Don’t you just love…

Oct 18, 2024

How To Optimise Your Visibility on LinkedIn

Oct 18, 2024

How Much Does Your “Free” Marketing Content Actually Cost Your Business?

How much does it cost your business to create expert-led marketing content in-house? I’ll give you a clue — it’s much more than you think.

Sep 8, 2024

Marketer discovering true cost of content marketing

Sep 8, 2024

Do You Have a Content Marketing Problem?

Good marketing content should always strive to solve a particular problem.

Aug 28, 2024

Do You Have a Content Marketing Problem?

Aug 28, 2024

Building a Personal Brand and Investing in Human Connections

It’s perhaps ironic that in an age dominated by digital technology, social media and artificial intelligence, human connections always…

Aug 26, 2024

Aug 26, 2024

What is Marketing Automation?

In the inaugural episode of Becoming THE Expert’s Marketing Monologues Podcast, I explore the world of Marketing Automation and test-drive…

Jul 31, 2024

Jul 31, 2024

Who Attends My Content Marketing Bootcamp Training Events in Gibraltar?

There’s no quick answer to this question. While I target these events at marketers and business owners, my attendees come from a wide range…

Jul 17, 2024

Who Attends My Content Marketing Bootcamp Training Events in Gibraltar?

Jul 17, 2024

John W Hayes

John W Hayes

Book Author

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5

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